G’day! I’m a Brisbane-based creative with the skills to deliver a what brand’s need to succeed in their chosen marketplace. 


ABOUT
RÉSUMÉ
CONTACT
HOLY BATARANG BATMAN!
SELECTED WORK TENAZ

CLIENT
Tenaz

YEAR
2023

DELIVERABLES
Brand Strategy
Identity
Copywriting

COLLABORATORS
DSR Branding CHALLENGE
A small team of experienced commodity traders set out to launch a new business in the crowded and traditional meat trading sector. The brand needed to feel credible and established from day one, while avoiding the predictable agricultural visual cues common across the category.

SOLUTION
We developed the name Tenaz, a Portuguese nod to the word “tenacious,” reflecting the founders’ mindset and industry experience. The identity centred around a strong, grounded wordmark with a subtle bull silhouette integrated into the ‘Z,’ reinforcing the industry connection without being completely obvisous. A restrained black and white palette reinforced sophistication and confidence.

RESULT
The brand helped Tenaz launch with immediate presence and authority in a competitive market. Within three months the company tripled its workforce, with the identity playing a key role in establishing trust, recognition and momentum early on.




© MJC 2025
In a world that’s mostly just chaos, people need communication that is clear, simple and memorable.