G’day! I’m a Brisbane-based creative with the skills to deliver a what brand’s need to succeed in their chosen marketplace. 


ABOUT
RÉSUMÉ
CONTACT
HOLY BATARANG BATMAN!
SELECTED WORK INVERSTANLEY

CLIENT
Inverstanley

YEAR
2025

DELIVERABLES
Brand Strategy
Identity
Copywriting
Illustration
Web Design

COLLABORATORS
DSR Branding
Sun Box Studios CHALLENGE
Inverstanley is a historic Queensland estate with over 180 years of family legacy, now operating as a refined country retreat. The brand needed to reflect the property’s physical grandeur and deep heritage, while positioning it as an exclusive and contemporary rural escape.

SOLUTION
We built an identity that respects tradition without feeling stuck in it. A bold, loosely kerned all-caps serif gives the name presence and stature, while a hand-drawn crest reimagines the McConnel family insignia to anchor the brand in its history. The line “A Grand Estate” works as a quiet double meaning, speaking to both the property’s scale and the experience of staying there.

RESULT
The brand captures a sense of understated luxury that feels authentic to the estate and appealing to it’s guests who have a taste for the finer things in life. It positions Inverstanley as both a preserved piece of Queensland history and a place where new memories are made.






© MJC 2025
In a world that’s mostly just chaos, people need communication that is clear, simple and memorable.